On Budget
On Budget is your ultimate travel sidekick — helping you explore the world without overspending. Built on the belief that everyone deserves to travel, no matter their wallet size, the app lets you plan smarter, track real costs, and dive into authentic journeys shared by real travelers.
Year
2025
Scope
Brand Identity
Challenge
Lack of a unified brand language, resulting in inconsistent communication and weak visual recall.
Solution
Established a scalable brand system combining bold visuals, structured layouts, and modular components to ensure clarity and consistency across all platforms.
