Placeholders Illustrator Design
Illustrations help to communicate a message about the space a user has navigated to, but they are also an opportunity to reaffirm a friendly and professional brand identity and connect with our users. By keeping to a consistent styling, users should become familiar with our way of communicating, helping us to interact with users more effectively and giving the overall impression of a strong brand identity.
Year
2023
Scope
Illustrator Design
Challenge
Build a scalable illustration system that works across multiple touchpoints without losing brand consistency.
Solution
Created a modular, rule-based illustration system with a strong visual language—ensuring flexibility, clarity, and a cohesive brand experience across platforms.
